The Chinese-Filipino Tan family had managed it within three years to diversify into sandwiches and eventually to incorporate as Jollibee Foods Corporation.
Get Full Essay Get access to this section to get all help you need with your essay and educational issues.
Get Access Jollibee Case Essay Sample Jollibee began as an ice cream parlor in and has evolved into a major fast food corporation in the Philippines and numerous other countries in Asia. There have been many ups and downs in the process of international expansion both inside Jollibee and from outside forces.
Due to Jollibee case analysis essay that were a little too heady set and attempted to be achieved by Tony Kitchner, it is now up to Noil Tinzon to pick up the pieces and determine what the best strategy is to be used for international expansion. The three entry options he has to weigh are expansion into New Guinea, adding an additional store in Hong Kong and expansion into California.
His decision will shape the international division at Jollibee. Question 1 Jollibee was able to build its dominant position in fast food in the Philippines for a number of reasons.
The company had its roots in the food industry in the Philippines early on with the ice cream business, so the entry barrier into fast food was very low. It was a smooth transition from being ice cream only to fast food after the oil crisis in The operations and marketing strategies employed by the company can be credited with establishing a dominant position through the previously mentioned actions.
The company was able to finance their growth completely in house. They did not incur any debt or accrue any interest in the process of growing. Jollibee reflected the Filipino mentality.
It was a David vs Goliath situation in terms of resources and experience. Fortunately for Jollibee, it was better in tune with the local culture.
Jollibee also had luck on its side. When this happened Jollibee went for it all and expanded its core menu to include offerings tailor made for local consumers.
Once the dust had settled from the political and economic crisis, Jollibee had expanded to 31 stores, thus having an even more dominant position in the fast food market in the Philippines.
When we look at what the best way is for Jollibee to expand globally, franchising may be their best option if it is done correctly. Highlighted by the failure of the franchise in Singapore, Jollibee realized that franchising has major pitfalls.
In my opinion, they struck out too many times, which cost them time and money, with franchises in bigger countries such as Singapore and Indonesia for a franchise to be successful in those countries.
However, with the success in Brunei aided by a silent partner who allowed for Jollibee to have total control over the operation, my thought is to have franchises in the smaller nations.
It shows that it is imperative for Jollibee that they select the right franchisee in the right location for a franchise to be successful. The first of the expansion strategies was to target areas where there were large Filipino populations working.
This move ultimately failed because the markets that were chosen was limited by both upper and lower class preferences of Filipinos in other nations. Although, this strategy seems like it would have been a viable strategy, Kitchner should have been more prepared through market research or use of primary or secondary data about the demographics populations that were being targeted to realize this strategy would not be effective.
This strategy had potential to be successful if gone about the right way. As mentioned before, a little bit of market research or even looking into the companies past failures in bigger countries could have aided in his targeting of areas with high populations of Filipino expats.
This was evidenced by the expansion into Brunei, which was a success. They had a similar built in competitive advantage, similar to the advantages held in the Philippines as referenced in question 1, in Brunei and were able to fend off challenges from the bigger fast food companies.
This would have been my preferred approach because it had worked in the past and it led to sustained success. As mentioned in the case, there are downfalls to this approach. The brand had to reach a certain level of sales in order to really promote and advertise the brand.Jollibee Corporation Case Study Essay.
The case gives an idea about how the competition influenced Jollibee’s strategy, both domestic and international - Jollibee Corporation Case Study Essay introduction. Jollibee,which was a Filipino chain of restaurants, was forced to change their strategy with the entry of McDonalds in Philippines, which later transformed the company into a global.
Case Analysis: Marriott Corporation Words | 13 Pages. Financial Decision Making Final Project Case analysis: Marriott Corporation Introduction and background The Marriott Corporation, an American firm, was founded in by r-bridal.comd r-bridal.com company began as a small beer stand and soon began to sell food and provided .
Jollibee Case Analysis Essay Comparing Strategies of Two Entertainment Giants – Netflix and Blockbuster Introduction In the business of the ice cream company Jollibee’s has begun - Jollibee Case Analysis Essay introduction.
Jollibee Case Essay Sample. Jollibee began as an ice cream parlor in and has evolved into a major fast food corporation in the Philippines and numerous other countries in Asia. JOLLIBEE FOODS CORPORATION (JFC) A Written Analysis of a Case by Lloyd Ty Brief Synopsis of Data In , AB Capital and Investment Corporation was tapped by the UP Foundation, Inc.
(UPFI) to manage an equity fund of million pesos, which is a small portion of their million peso endowment fund. Jollibee Case; Jollibee Case. WE WILL WRITE A CUSTOM ESSAY SAMPLE ON.
If the results of the analysis indicate California is a good expansion opportunity, we would recommend Tingzon move forward with opening one store in California first to pilot the appeal of their existing menu offerings and assess whether the U.S.
market can be .